Luxe Japan exhibited a booth at Sake Matsuri, a sake festival held in Singapore on May 11 and 12, to introduce luxury tours to Japan using sake as a communication tool.
“Sake Matsuri” aims to promote the appeal of sake to the people of Singapore and to propose the matching of sake with Singaporean cuisine.
The tour included a tasting of Izumo’s sake “Sakanishiki” and an introduction of the Izumo tour. The sake was well received by those who drink sake on a daily basis, as it was simple and easy to drink. The charms of Izumo, Japan’s unexplored region, also surprised the locals.